To Pin or Not to Pin…

Chances are you’ve heard of Pinterest. I mean, it seems like everybody and their mothers are talking about the hottest new social trend since, well Google +. But is this social content curation platform right for you and your business? First off, what is it? Basically, Pinterest is a way of visually bookmarking images you [...]

Read full story Comments { 0 }

3 Things You Need to Know About Social Media

If there is anything you need to know about social media, these 3 things are it. It’s all about interaction. The whole point of social media is to be social so start conversations with fans, other brands and even the general public. Oh, and don’t just talk about yourself because people will get bored and will [...]

Read full story Comments { 0 }

Inspiration is Short-lived

On writing blog posts, or anything, really: Just like the best sunsets, inspiration is fleeting. They stick around for a few moments and then they vanish forever. When you have an inspiration, write it down and push it out. The idea may stick around for a while but all the best details will never be [...]

Read full story Comments { 0 }

Social Media Dashboards for Newbies

You just signed up for Twitter AND Facebook (yes, you’ve been living under a rock the last few years) and are starting to feel overwhelmed with it all. One of the first things to do that will make your social media life easier and simpler is to sign up for a dashboard. These dashboards are basically a [...]

Read full story Comments { 1 }

Twitter Feed Overwhelming You?

Even though we all need an information diet nowadays, Twitter has become an essential part of our daily routine. Following a zillion people can be overwhelming though. I follow less than a hundred people and sometimes even that feels too much. Solutions? 1st, unfollow some people. If they don’t add value to your day in terms [...]

Read full story Comments { 2 }

How Social Media Helped Establish Kate Spade as a Powerful, Global Brand

Just 4 years ago, the future of Kate Spade wasn’t so bright. They had major management turnover and increased competition from other luxury brands. However, since then, they’ve made massive gains in the online realm and have firmly established themselves as a fashion leader on sites like Facebook and Twitter. So, how did they become [...]

Read full story Comments { 0 }

Marketing Pipe Dream

Designer Bill Bensley wrote in his book Paradise by Design: If you ever need to think about manpower, cost or time in the process of creative design, then you can never do justice to a project. In our studios, when a project demands it, manpower, cost or time is of no consequence. I think the [...]

Read full story Comments { 0 }

Construction In Progress

After months of indecision, bad decisions, and good decisions (what I like to call fact-finding and market research) we are finally building our website. Please bear with us during this awkward stage In the words of street signs all over Bali: Hati Hati Ada Proyek!

Read full story Comments { 1 }